How to Use a Blog to Increase Traffic and Sale of Your eCommerce Store
Do you know how to increase website traffic for free? Well, one way of doing it is blogging. It is a valuable tool for every online business and that includes e-commerce stores. Through blogging you can have more traffic coming to your website either organically (search traffic) or from social media networks. It’s great for customer support, customer support and if done correctly, rankings and conversions.
The thing is, blogging can be an alternative way to get traffic to a website however it’s not as immediate as AdWords or Facebook Ads. You must know how to increase blog traffic fast and you have to plan for it in advance.
It’s time-consuming to rank in Google and bring traffic to your blog but it’s a step you should take as soon as possible and the sooner you take it, the better it will be.
Don’t spend your entire advertising budget on ads; instead, hire some content writers. Or, you can always write by yourself. This is how to increase blog traffic for free. The Internet is changing fast, advertising costs increase and competition is becoming more intense in all niches except for one thing which is certain. A well-planned eCommerce blog with high-quality content is likely to attract traffic from social networks and search engines for years to come.
More unique and quality pages in search engines index
eCommerce websites tend to have many pages (products, categories, tags) but most of them carry the same content. Though this is not necessarily bad for SEO, it’s not good either. Tag pages and category have the same content as product pages, the same products may be existing on other websites on the Internet and this creates duplicate content issues. Besides optimizing your category and product pages, another method to increase the number of unique pages search engines have in their index is through blogging. More quality pages in the index mean more traffic and better rankings. This is where you can create a relationship between a blog & online store.
One of the best SEO methods is internal linking. Internal links are the links pointing to other pages of your website (and not to pages outside your domain). Unlike external links, there is no trouble of Google penalties and besides being useful to users, they in addition help search engine crawlers discover and index more pages from your website. Having an active eCommerce blog is the best way to build internal links pointing to your category, homepage and product pages.
Social media marketing is important for eCommerce websites.
To have a solid presence in social media networks is a good way to promote your brand (awareness) and products. To be successful in social media, along with using paid ads, you need to keep your accounts loaded with high quality, fresh content and a blog is the perfect tool for that purpose. Enrich your blog posts with videos and images so that they are more attractive and interesting when shared by users.
All e-commerce websites must maintain an active blog. When managed and configured correctly, a blog can attract organic traffic to the site and can serve as the means to be in touch with your customers.
Once you get into the point that it has sufficient traffic, you can either send the traffic through CTA boxes to your product or selling pages or get as many email subscribers as you can and use email marketing to introduce your services and products.