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How to Promote Your Business on Social Media – 5 Creative Ways

Ask any startup what they want and the most common answer is sure to be: more customers.

Of course, it’s very easy to say, but achieving this goal isn’t as easy as said. And when you are a startup or a small business, the goal may be even difficult as most modern consumers prefer dealing with big brands that they trust.

That’s why many small businesses turn to social media platforms. This is the most cost-effective and unique platform to maintain a strong market presence, drive more traffic and gain customers.

Also Read: How Important Are Customer Reviews and Testimonials in eCommerce Store?

So, let’s not waste more time and navigate to the top 5 ways to promote your business on social media:

Choose the right platforms

There is an abundance of social media platforms to share your content. And the number of such platforms is growing every day. According to the experts, sharing your content on the right platforms is crucial to your success. Determining the right channel may be the way to succeed in the competitive world. The platform you choose should be based on various factors such as target audience, target region, etc. It’s important that you create accounts on the platforms your target audience uses. It’s good to spend some time on researching what sites your audience probably uses to make the most of your social media presence.

Frame A Credible Presence

Your social media presence must produce a sense of credibility among the end users. It might sound complicated, but it’s not. It’s quite easy as you need not connect with lots of people. All you need is the right audience in your area. You need to create a look that clearly matches your business personal. It includes using the effective logo of your website and the cover image of your social media platforms.

Also Read: Factors to Consider When Choosing A Payment Gateway For eCommerce Store

Facebook Video Ads

This is one of the easiest ways to promote your business on the social media platforms. Facebook Videos Ads allow small businesses to demonstrate their products and services in the most effective ways. According to the experts, almost 78% of small business owners use social media platforms to promote their business, but only 25% of them use Facebook Ads.

User Generated Content

The most amazing reason why people prefer promoting their businesses via social media platforms is because it gives everyone a voice. Embracing user-generated contents is one of the most recent trends in marketing. There are two main benefits of utilising user-generated content; it makes marketing a bit easier and also it highlights an active community to your followers.

Also Read: Check Out Which is Best eCommerce Platform for Small Business in 2019!


Influencer marketing is one of the most common and effective ways to promote businesses and services on social media. And it’s been growing over the last few years. Micro-influencers have great numbers of followers on their social media platforms, making them great choice to promote your promote and services. Small businesses team up with the influencer to promote their content in an authentic and engaging. Many businesses feel that promoting their influencers is only for big brands, but it’s not the case. Promoting through social media influencers brings a lot more success.

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